The Power of ARM & HAMMER® Baking Soda
- It’s natural.
Baking Soda, also called sodium bicarbonate, is a naturally occurring substance. Our mining and purification process yields “Pure, Safe and Natural” ARM & HAMMER® Baking Soda. It’s pure enough (more than 99%) to be listed in the US Pharmacopoeia (USP) since 1948.
- A powerful cleaner.
For 150 years, Baking Soda has been recognized as a very gentle, yet effective oral care agent. Baking Soda, a soft mineral that dissolves easily in water, is gentle on soft tissue found in the mouth, yet very effective at removing unsightly plaque. Higher concentrations of Baking Soda produce better results against plaque and stains, and ARM & HAMMER Dental Care® products offer the highest concentrations available.
- Freshens breath and prevents decay.
A natural buffer, Baking Soda maintains good pH levels inside the mouth by neutralizing acids. Baking Soda helps keep breath fresh for hours by neutralizing the production of Volatile Sulfur Compounds (VSCs) which cause bad breath.
- Whitens teeth gently.
Baking Soda removes tough stains caused by coffee, tea, red wine and smoking. By dissolving deep into tooth surface crevices, Baking Soda removes dulling plaque and deep stains embedded there. And it’s one of the least abrasive cleaning agents you can use on your teeth.
Church & Dwight Co., Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda, a natural product that cleans, deodorizes, leavens and buffers. The Company’s ARM & HAMMER brand is one of the nation’s most trusted trademarks for a broad range of consumer and specialty products developed from the base of bicarbonate and related technologies.
©2008 Church & Dwight Co., Inc.
Carter Wallace Ltd