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Aeg

    • The AEG Philosophy
    • It may seem incredible today, but there was a time when artistic merit and aesthetic sense were largely considered irrelevant in industrial production
    • There was little harmony between form and function when it came to mass-produced goods
    • At least, that’s how it was until 1907, when AEG appointed a visionary architect from Germany as Artistic Consultant
    • Professor Peter Behrens was a Renaissance man in the true sense of the word
    • He moved with ease between several disciplines; painting, graphic design, architecture, and furniture design
    • When he came to AEG, he brought a simple but powerful design philosophy that became the enduring hallmark of our company and its products
    • Each of our new product design generations are carried out against the background and experience of a long history
    • In 1907, Peter Behrens published "Art in Technology", which is the basis for "perfect in form und function"
    • He was called to AEG to become the world’s first industrial designer, and famous fashioners such as Mies van der Rohe and Le Corbusier were all employed in his office
    • Behrens worked with, and was an inspiration to some of the biggest names in Modernism, including Bauhaus school founder Walter Gropius
    • In the years after 1914, the designers Wilhelm Kreis and Hans Krebs were also in house consultants at AEG, under Behrens
    • In 1953, Peter Sieber established the first AEG internal design office in Frankfurt
    • His successors were Eberhard Fuchs and Hans Werner Friedlaender, who successfully continued maintaining the AEG design quality