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    • Animal was conceived back in 1987 by two surfers who were really fed up with continuously losing their watches in the water due to the straps breaking under extreme conditions
    • They came up with a solution in the form of a webbing hook and loop watch strap that seemed to put an end to their problems
    • Setting up ‘production’ in a back bedroom at one of their mother’s houses, they began to make small quantities of straps and sell them to their surfing friends
    • The money raised paid for surf trips to far flung spots in Oz and Hawaii where the pair sold more straps to fund their storm chasing escapades
    • The simplicity and rugged nature of the strap made it suitable for crossing over into other action sports such as windsurfing, snowboarding, skateboarding, and mountain biking
    • First and foremost a functional performance product, the strap became a success and Animal was born
    • Before long, Animal started to make sports watches
    • Aimed at freesports enthusiasts, they were water-resistant, functional and looked great on the wrist
    • These watches enjoyed phenomenal success and are now a household name
    • Animal is a UK action sports lifestyle brand, boasting an extensive team of riders in each of its core sports
    • These are Surf, Snowboard, Ski, BMX, Skate and Mountain Bike
    • Our ‘rider-refined’ program means all products get tried, tested and tweaked by the Animal pro team for real rider performance
    • Animal’s range has now grown to include action sports inspired clothing, watches, wetsuits, technical outerwear, eyewear, footwear, luggage and accessories
  • Animal Pak - 44 Packs

    Why? Simple. Since 1983, more competitive bodybuilders have cut their teeth on the Animal Pak than...
    out of stock until 26 December 2016
  • Animal Pump - 30 Packs

    It's a no bull, high octane performance supplement designed to help you blast through plateaus and...
    out of stock until 26 December 2016
  • Animal Stak2 - Pack of 21

    Animal Stak2..
    out of stock until 26 December 2016