Camelbak

    • AN IDEA BORN FROM THE MOST BASIC HUMAN NEED — THIRST!
    • It's 1988 - Bicycle enthusiast Michael Eidson, is competing in a 100-mile race in the grueling summer heat of Wichita Falls, Texas
    • Water is vital to surviving the race, and there are few places to refill a water bottle
    • Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock
    • Yes, a tube sock
    • Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin
    • Hands-free hydration is born - And Eidson is able to drink as he pedals, while the other racers laugh and fiddle with their water bottles
    • OPERATION HYDRATION — THE ROAD TO SURVIVAL
    • Jeff Wemmer, a competitive cyclist who fell hard for CamelBak, was so impressed by the product that he started bringing packs to races to sell them
    • CamelBak eventually hired him, and in 1993, Jeff embarked on a road trip to keep the start-up running during very tough times
    • Company lore has it that Jeff visited bike shops from Florida to California, pitching our renegade product from the back of his motorcycle
    • Each order Jeff faxed back to the factory literally breathed another day of life back into CamelBak
    • THE REST IS HISTORY - It took courage, conviction and imagination to evolve from an IV bag in a tube sock sold by a motorcycle-driven sales force of one
    • Our core values remain the same and drive everything we do - from inventing the hydration category to becoming the world's leading maker of hydration solutions