Duracell

    • Our story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory
    • Ruben came to the PR Mallory Company seeking a piece of equipment he needed for an experiment
    • But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle
    • Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International
    • SAMUEL RUBEN AND PR MALLORY–THE 1940S - Samuel Ruben's inventions revolutionized battery technology
    • During World War II, for instance, Ruben devised the mercury cell, which packed more capacity in less space and was durable enough for the harsh climates of wartime theaters like North Africa and the South Pacific—places where ordinary zinc carbon batteries used in torches, mine detectors, and walkie-talkies couldn't hold up
    • PR Mallory manufactured millions of mercury cells for the war effort
    • The Mallory Battery Company was formed shortly thereafter
    • THE CREATION OF THE AAA BATTERY - In the 1950s, Samuel Ruben went on to improve the alkaline manganese battery, making it more compact, durable, and longer lasting than anything before it
    • At about the same time, Eastman Kodak introduced cameras with a built-in flash unit that required more power than zinc carbon cells could provide
    • The cameras needed alkaline manganese cells but in a new size, the AAA
    • Mallory made them, and also licensed the technology to others because the company, at that time, had no consumer distribution
    • THE BIRTH OF A BRAND - It began in 1973, when the Bunny made his debut
    • He showed people around the world that Duracell batteries lasted much longer than ordinary and inexpensive zinc carbon batteries
    • The Bunny, powered by Duracell batteries, was able to outlast all others no matter the challenge, and continues to do so today
    • THE DURACELL BUNNY TODAY For over 33 years, the Bunny has evolved to keep up with the times
    • His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products
    • Today, the Duracell Bunny is one of the most widely recognized brand icons across the globe
    • Learn more about the Duracell Bunny here
    • DURACELL BUNNY HISTORY - Duracell has been providing battery power around the world for decades, and at the heart of it all has been the Duracell Bunny
    • Learn more about the world-famous icon: Discover the history of the Duracell Bunny, play Bunny games, download wallpapers and screensavers or watch Duracell commercials on Bunny TV
    • Throughout the decades, Duracell has been delivering portable battery power around the world
    • And at the heart of it all has been the Duracell Bunny
    • It began in 1973, when the Bunny made his debut
    • He showed people around the world that Duracell batteries lasted much longer than ordinary and inexpensive zinc carbon batteries
    • The Bunny, powered by Duracell batteries, was able to outlast all others no matter the challenge, and continues to do so today
    • The Duracell Bunny has traveled around the world, from Asia and Australia to Columbia and Croatia and plenty of countries in between
    • The Bunny brings an engaging, lively personality to personal power and, time after time, demonstrates why Duracell’s batteries last so long
    • Over time, the Bunny has evolved to keep up with the times
    • His evolution runs parallel to the consistent improvements in the quality and power of Duracell batteries and power products
    • Today the Duracell Bunny is one of the most widely recognized brand icons in the world, demonstrating why Duracell gives you the winning edge
  • Duracell Easy Tab 312 - Pack of 6

    Duracell Easy Tab 312 Card of 6 for use in hearing aid devices..
    £4.14
  • Duracell Rechargeable Accu 170mAh 9V Battery - 9v

    Great for the environment and your pocket.. High performance 9V 170 mAh batteries can be recharged...
    £7.86£8.00
  • Duracell Easy Tab 13 - Pack of 6

    Duracell Easy Tab 13 card of 6 batteries for use in hearing aid devices..
    £3.96£6.12
  • Duracell Easy Tab 675 - Pack of 6

    Duracell Easy Tab 675 card of 6 batteries for use in hearing aid devices. 1.4V Zinc Air battery....
    £4.08£6.12
  • Duracell Standard Plus Power AAA Battery - Pack of 12

    Long Lasting Power Guaranteed.. Duracell Standard Plus Power AAA Battery.
    £7.08£8.99
  • Duracell Standard Plus Power AA Size Batteries - Pack of 12

    Duracell Standard Plus Power AA Size Batteries gives you reliable performance and long-lasting...
    £7.08£8.19
  • Duracell 4 Hour Battery Charger CEF14

    Duracell 4 Hour Battery Charger CEF14, Charge any AA/AAA Batteries..
    £12.84£14.99
  • Duracell Standard Plus Power 9V - Card of 1

    Duracell Standard Plus Power 9V gives you reliable performance and long-lasting power in a broad...
    £7.62£9.79
  • Duracell Standard Plus Power AA Size Batteries - Pack of 24

    Duracell Standard Plus Power AA Size Batteries gives you reliable performance and long-lasting...
    £12.60£15.29
  • Duracell 3 Hour Mobile Battery Charger CEF27

    Duracell 3 Hour Mobile Battery Charger CEF27. You can charge four AA or AAA batteries on the go....
    £22.14£29.99
  • Duracell 3 Hour Multi Battery Charger CEF22

    Duracell 3 Hour Multi Battery Charger CEF22. Ideal for families. With the Multi charger you can...
    £20.52£24.99
  • Duracell Portable USB Battery Charger 5 Hour

    Duracell Portable USB Battery Charger 5 Hour lets you easily charge a variety of USB-powered...
    £34.14£39.99
  • Duracell Standard Ultra Power AA Size Batteries - Pack of 12

    You can rely on Duracell Ultra Power to power your digital camera, portable games console, shaver,...
    £8.76£10.59
  • Duracell StayCharged Rechargeable AAA Batteries - Pack of 4

    Duracell StayCharged Rechargeable AAA Batteries come pre-charged out of the pack. And not only...
    £9.00£14.99
  • Duracell 15 Minute Battery Charger CEF 15

    Duracell 15 Minute Battery Charger CEF 15 allows you to get up to four batteries ready in 15...
    £34.14£39.99
  • Duracell 45 Minute Battery Charger CEF27

    Duracell 45 Minute Battery Charger CEF27.. 'Fast and compact charger for NiMH Batteries. . It can...
    £25.38£29.99
  • Duracell Plus Power C Battery - Pack of 6

    Long Lasting Power Guaranteed.. Duracell Plus Power C Battery.
    £6.54£8.99
  • Duracell Rechargeable AA Batteries Precharged - Pack of 4

    Duracell Supreme Rechargeable AA Batteries offer high-performance rechargeable power for high...
    £9.90£14.99
  • Duracell Plus Power D Battery - Pack of 6

    Long Lasting Power Guaranteed.. Duracell Plus Power D Battery.
    £9.09
  • Duracell 1 Hour AA Charger - 4 AA Batteries - AA

    Duracell 1 Fast Hour Battery Charger for AA Batteries, comes with 4 AA Batteries..
    £27.36£30.00
  • Duracell Value AA / AAA Battery Charger

    Duracell Value AA & AAA Charger with 2x AA 1700mAh Batteries..
    £14.28£15.00
  • 9v Duracell Alkaline (repack) Battery 9vk1 - PP3 (9V)

    9v Duracell.
    £4.62
  • Duracell 1/3N Alkaline battery

    Duracell 1/3N Alkaline battery.
    £2.89
  • Duracell 1220 Coin Battery 3v - 3v

    Duracell 1220 Coin Battery 3v.
    £1.65
  • Duracell 9V Battery - 9v

    Long lasting power and performance.. Duracell batteries to provide power to a range of everyday...
    £6.98
  • Duracell 9v Cell Plus Power Battery Pack of 1 MN1604/6LR6 - PP3 (9V)

    £3.95
  • Duracell 9v Cell Plus Power Battery Pack of 2 MN1604/6LR6 - PP3 (9V)

    £10.54
  • Duracell 9v Cell Ultra Power Battery Pack of 1 - PP3 (9V)

    £6.29
  • Duracell AA Batteries - AA

    Long lasting power and performance.. Duracell batteries to provide power to a range of everyday...
    £8.56
  • Duracell AA Batteries - AA

    Long lasting power and performance.. Duracell batteries to provide power to a range of everyday...
    £17.47