Gillette

    • Our legacy of precision began with one man, King C Gillette
    • His vision has inspired more than 100 years of innovation to bring you the best shave in the world - And we’re not done yet
    • 1900 - King C Gillette has the revolutionary idea of disposable blades so thin and so strong they were deemed impossible to forge by MIT-trained scientists
    • By 1901, he’d proven them wrong with his breakthrough innovation
    • 1971 - Gillette® produces the Trac II®, the first twin-blade shaving system
    • 1977 - Gillette introduces the Atra/Contour system, the first twin-blade shaving cartridge with a pivoting head, which allows the blades to better follow the contours of the face for a closer shave
    • 1985 - Gillette Atra Plus / Contour Plus—the first razor with a lubricating strip—is launched
    • 1990 - Gillette launches Sensor®—the first razor with twin blades individually mounted on highly responsive springs that automatically adjust to the contours of every face
    • 1998 - Gillette breaks the performance barrier with the MACH3®, the first three-blade technology, for an even smoother, closer shave
    • 2004 - Gillette introduces M3Power—the world’s first wet shaving system to use battery technology—providing Micropulses that help improve razor glide for a more comfortable shave
    • 2006 - Gillette Fusion® razors debut in Manual and Power versions
    • They feature five blades and beat the MACH3 on every attribute, providing Gillette’s closest and most comfortable shave ever
    • 2014 - The Gillette FlexBall™ is the next evolution in our shaving revolution—a pivoting razor built to maximize contact with every contour of a man’s face