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Green & Black's Organic

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Green & Black's Organic

    • In 1991 Craig Sams, founder of Whole Earth, the pioneering organic food company, was sent a sample of organic cocoa beans
    • He had a sample of 70% dark chocolate made up from the beans
    • When the sample made from organic cocoa beans arrived he tasted the sample and then left the half-eaten bar on his desk
    • A little while later his wife, Josephine Fairley, spotted the unguarded bar and helped herself
    • She'd never tasted anything like it and was sure other confirmed chocoholics would love it as much as she did
    • And with that, Craig and Jo set about making organic chocolate
    • They named their chocolate after the confectionery brands of their childhoods, like Callard & Browser and Barker and Dobson
    • There is no Mr Green or Mrs Black
    • Green symbolises their strict organic principles and black represents the intensity of the chocolate