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If You Care

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If You Care

    • If You Care was conceived of as a brand of environmentally friendly kitchen and household products
    • The first If You Care products were unbleached coffee filters, and they were launched in 1990
    • These were the first unbleached coffee filters in the US
    • Parchment Baking Paper and Baking Cups soon followed
    • All of the paper products were unbleached and totally chlorine-free
    • In 2004, the very first Aluminum Foil made from 100% recycled aluminum was launched
    • This product featured a 95% energy savings compared to conventional aluminum foil
    • Heavy Duty Aluminum Foil for grilling and barbecuing, also from 100% recycled aluminum, was introduced in 2007
    • That same year, waxed paper, from unbleached paper coated with soybean wax was launched
    • In 2009, two new products are being launched in the fourth quarter – 100% carbon neutral fire starters, made from FSC certified wood and vegetable oil, and sandwich and snack bags made from unbleached greaseproof paper
    • Many new products in a wide variety of categories are being planned and developed in the coming years