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J. Friend & Co

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J. Friend & Co

    • Like many new ideas our story began with a discovery
    • My partner Sharyn and I had been working together for many years in the family business, and had lately been chatting about how we might combine our varied skills into a new venture
    • We'd worked with Manuka honey previously, but it was on our long drive south as we relocated the family from Auckland to Christchurch that our new enterprise began to form
    • Sampling delicious honey offerings from roadside stalls proved to a foodie like Sharyn, irresistible
    • It was like nothing we'd ever tried before – natural, pure and regionally distinct; these were honeys that spoke of their environment
    • By the time we reached Christchurch, the business plan had been imagined and J
    • Friend and Co was born
    • Several months of research and honey sampling followed, and with a few hives of our own we were able to establish a stall at a farmers market, further cementing our commitment to celebrating the work of New Zealand's bees
    • From the outset, Sharyn and I knew we'd discovered a unique culinary point of view
    • Those honeys already available most often used pasteurising creaming methods that stripped out all the goodness and regional distinctiveness as they were blended together
    • We believed that like us, once people were introduced to the nuances of the individual honey varietals, dignity to honey as something beyond a generic condiment could be restored
    • It has always been important that our honey reflect our values of honesty and integrity
    • Whilst significantly restricting the beekeepers we can work with, being certified organic has afforded us a niche point of view from which to start a conversation with our customers
    • We are also committed to reducing our negative impact on the environment and ensuring the planet's future survival for generations to come
    • This is why we are part of the carboNZerocertTM certification program
    • We are really inspired by the people we met in the early days, just a few short years ago, and so would like to thank the beekeepers who have been so enthusiastic about our ideas and keen to share their knowledge and time
    • We will forever treasure our memories of visiting areas of the country previously unknown to us, spotting the clusters of painted beehives proudly occupying some of New Zealand's most majestic locations
    • Talking to the beekeepers (some of them fourth generation!) really convinced us that we were doing the right thing – passing on their knowledge and educating hungry foodies as to the wonderful work achieved by farming's greatest unsung hero, the honey bee
  • Organic Rata Honey - Carbon Neutral - 160g

    Considered by many to be one of the finest honeys in the world, Northern Rata honey is a treasured...
    out of stock until 26 December 2016
  • Organic Vipers Bugloss Honey - Carbon Neutral - 160g

    Harvested from the remote Clarence Valley on Muzzle Station in the South Island of New Zealand,...
    out of stock until 26 December 2016