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    • 1898 — In a fortunately failed attempt at making granola, our company’s founder, WK Kellogg, and his brother, Dr John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berries
    • WK kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes
    • 1906 — WK Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees
    • Together they created the initial batch of Kellogg’s® Corn Flakes® and brought to life WK’s vision for great-tasting, better-for-you breakfast foods
    • 1915 — Kellogg introduced Bran Flakes, the first high-fiber cereal, promptly followed by the introduction of Kellogg’s® All-Bran™ one year later
    • 1922 – Kellogg’s arrives in the UK and goes on sale in grocery stores up and down the land
    • 1923 — The Kellogg Company made another bold move and become the first in the food industry to hire a dietician
    • Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets
    • 1940 — During World War II you could only buy Kellogg's products in the North and Midlands
    • Kellogg created Wheat Flakes and Wheat Krispies to help feed war time Britain
    • Made of home grown wheat because of import restrictions, both brands have now long gone
    • 1950s — Kellogg’s launches Special K and Kellogg’s Frosties
    • 1969 — The Kellogg Company was honoured to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their groundbreaking Apollo 11 trip to the moon
    • 1980s – Kellogg’s introduces a range of new products to delight UK shoppers including Crunchy Nut Corn Flakes
    • 1997 — We opened the WK Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods
    • 2000 — Kellogg’s sets up breakfast clubs in British schools to help provide every child with a great start to the day
    • We begin our 10 year long partnership with the Amateur Swimming Association to encourage more children to swim 2010 — To help people reduce the amount of added salt in their diet, we take 30% of salt out of family favourite cereals like Corn Flakes and Rice Krispies
    • Kellogg’s cereals now have 50% less salt than they did a decade ago
    • 2011 – Kellogg’s announces it will add vitamin D to all its kids’ cereals to help combat the rise of rickets
    • Today — We’re proudly upholding the values WK Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world
    • We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way WK Kellogg did back in 1898
    • It just tastes better that way
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