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Kleenex

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Kleenex

    • What are we going to do with all this paper?
    • Our story starts right the way back during the First World War when Kimberly Clark, the paper company that makes Kleenex®, had developed a kind of crepe paper for use as a filter in gas masks
    • In the early 1920s, this innovation was adapted into their very first consumer product, Kotex®
    • But at the time, the world wasn't quite ready for products to help women with their periods
    • So Kimberly-Clark was left with a lot of soft, absorbent paper
    • What to do?
    • Cleaning up - In early experiments, researchers literally ironed out heavyweight Kotex® into thin sheets
    • Later, they worked out how to produce a thinner, softer sheet by changing the blend of ingredients and using different pulps
    • And so began Kleenex® facial tissue
    • At first, we thought of Kleenex® as a disposable cleansing tissue, to help women with the growing use of make up: the tissues could be a clean, convenient replacement for the ugly 'cold cream towel' that hung in many bathrooms
    • So in 1924, we began selling Kleenex® in the USA as a cold cream or makeup remover, and in 1925 we launched in the UK
    • Tissue to the stars - In 1925, the first Kleenex® ad appeared in the Ladies Home Journal showing "the new secret of keeping a pretty skin as used by famous movie stars"
    • Soon, ads were being carried by all the major women's magazines, including Good Housekeeping, Harper's Bazaar, Cosmopolitan and Vogue
    • And in 1927, the ads began featuring famous stars of stage and screen: the 'beautiful people' were confessing that Kleenex® was one of their little secrets
    • Around this time, Kimberly-Clark's head researcher was suffering from hay fever
    • And he started using the tissues in place of his handkerchief which got us wondering
    • So we started running simultaneous ads, one showing Kleenex® being used to remove cold cream, the other showing its use as a handkerchief
    • And by 1930 the idea of Kleenex® tissue as a handkerchief substitute had really taken off
    • Sales doubled in the first year of this new strategy
    • Now, instead of being a product mainly used by women, Kleenex® was there for men and women, young and old alike
    • In 1956, we launched Kleenex® For Men tissues, with the claim that they 'stay strong when wet'
    • They've been the number-one facial tissue brand in the UK for the past 50 years
    • In 1983, we launched our handy Kleenex® travel tissues so you could always have a tissue to hand, even when you were out and about
    • In 1996, we introduced Kleenex® UltraBalm (now known as Kleenex® Balsam tissues)
    • These were the first tissues to contain a microfine layer of calendula, a protective balm that helps prevent your nose becoming red and sore
    • And in 2005, we launched a major innovation --- Kleenex® Anti-Viral tissues
    • The first tissue of its kind, it has a clever treated middle layer that kills 99,9% of cold & flu viruses in the tissue* before they spread
    • So that's the story of how Kleenex®, since we launched all the way back in 1924, has become the No 1 brand of facial tissue in the world
    • And we're still going strong!
    • In the tissue within 15 minutes
    • Virucidal against: Rhinoviruses Type 1A and 2 (rhinoviruses are the leading cause of the common cold); Influenza A and Influenza B (causes of the flu); Respiratory Syncytial Virus (RSV, the leading cause of lower respiratory infection in children)
  • Kleenex Balsam Mansize - 50 Tissues

    KLEENEX® Balsam tissues are the first tissues to leave behind a micro-fine layer of calendula, a...
    £3.60
  • Kleenex Balsam Pocket Tissues - Single Pack

    KLEENEX® Balsam tissues are the first tissues to leave behind a micro-fine layer of calendula, a...
    £0.42£0.50
  • Kleenex Tissues Collection Assorted - 56's

    KLEENEX® Tissues Collection cubes are available in 3 contemporary designs containing tissues with...
    £1.86
  • Kleenex Mansize Tissue Compact - 50 Pieces

    Kleenex Mansize Tissue Compact are big, strong & reliable enough for all your needs..
    £1.26
  • Kleenex Ultra Soft Tissues Mansize - 50 Tissues

    KLEENEX® Ultra Soft Tissues are simply a pleasure to touch. Specially soft, they feel lovely...
    £3.30
  • Kleenex Balsam Pocket Tissues - Pack Of 8

    Everyone's nose needs a little extra love in the cold. Kleenex Balsam Pocket Tissues. The...
    £1.98£2.28
  • Kleenex Family Super 3-Ply Tissues - 2 x 65 Tissues

    Kleenex family super 3 twin..
    £2.76
  • Kleenex Mini Kids Collection - Pack of 8

    Kleenex Mini Kids Collection. With their colourful appearance and fun characters, the new Kleenex®...
    £1.44£1.65
  • Kleenex Ultra Soft Tissues Regular - 80 Tissues

    Specially soft, they feel lovely against your skin.. Kleenex Ultra Soft Tissues are simply a...
    £2.70
  • Kleenex Balsam Regular - 90 Tissues

    KLEENEX® Balsam tissues are the first tissues to leave behind a micro-fine layer of calendula, a...
    £3.18
  • Kleenex Mini Collection - Pack of 6

    Kleenex Mini Collection. Kleenex® Collection Pocket Packs are trendy designed pocket tissues in a...
    £1.14