Colgate Sensitive Pro-Relief *Clinically proven Pro-Argin™ formula *Rapid & long lasting relief An exclusive Pro-Argin™ formula with a new technology that dental professionals have started using on their patients to provide sensitivity relief. Freedom to forget about the pain of sensitive teeth! Where does sensitive tooth pain come from? Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre. When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing pain. How does Colgate Pro-Relief™ work? *Most other sensitive toothpastes primarily numb the pain. *Colgate Sensitive Pro-Relief™ works by plugging the channels that lead to sensitive tooth nerves, to block the pain *With regular use, it builds a long lasting protective barrier that acts like a seal against sensitivity
Colgate is committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers' and customers' expectations and continuously working to innovate and improve products, services and processes, Colgate will "become the best."
© 2009 Colgate Palmolive