By using new Colgate Total Advanced, you will get clinically proven non-stop 12 hour protection against bacteria
and long-lasting protection against the most common dental problems, including:
2. Gum Problems
6. Bad Breath
7. Sensitive Teeth
8. Enamel Erosion
*with brushing twice daily
Colgate Total gives you 12 hour non-stop protection against bacteria for a healthier mouth.
Aqua, Glycerin, Hydrated Silica, PVM/MA Copolymer, Sodium Lauryl Sulfate, Cellulose Gum, Aroma, Sodium Hydroxide, Carrageenan, Sodium Fluoride, Triclosan, Sodium Saccharin, Mica, Cinnamal, Eugenol, Limonene, CI 77891, CI 42090, CI 47005, Contains: Sodium Fluoride (1450 ppm F)
Colgate Total is well suited for daily use. Brush twice a day with Colgate Total and you'll know that your teeth will be cleaner and your breath will be fresher around the clock.
What makes Colgate Total different from other Toothpastes?
Colgate Total toothpastes contain a unique antibacterial system giving you 12 hour protection even after you eat or drink. Colgate Total toothpastes are the only ones clinically proven to protect against cavities, plaque, tartar, gum problems and bad breath for 12 hours.
What is the unique combination of ingredients in the Colgate Total formula?
All Colgate Total toothpastes contain a unique formula that fights today's most common oral health problems, including plaque, tartar build-up, gingivitis, and bad breath. The Colgate Total formula is so revolutionary it's even patented, until 2008. Its active ingredient is Triclosan, which is used to help reduce plaque and gingivitis. The Gantrez copolymer enables Triclosan to continue working in the mouth for 12 hours. Without the copolymer, Triclosan would be rapidly lost from teeth and gums, reducing its clinical effect. Colgate Total toothpastes are the ONLY ones with this unique Triclosan/Gantrez copolymer system. They also contain fluoride for protection against cavities, are effective in reducing tartar, and provide long-lasting fresh breath protection.
Does Colgate Total continue to work even after I eat or drink?
All Colgate Total toothpastes contain a unique combination of ingredients that attaches to your teeth and gums and does not get washed away even when you eat or drink - so your whole mouth is protected for 12 hours.
How does Triclosan work to prevent gingivitis?
Gingivitis occurs in the presence of plaque. Plaque consists mainly of bacteria. Since Triclosan is an antibacterial agent, its effect on plaque causes a beneficial effect on gingivitis. Colgate does, however, strongly emphasise that this is not a replacement for regular professional dental care.
What germ / bacteria is Colgate Total effective against?
There are over 300 species of bacteria in the mouth that are associated with disease. Triclosan is effective against most of the bacteria or micro-organisms found in the oral cavity. For how long do we claim it is effective? It has been shown to provide protection for 12 hours.
Can I use Colgate Total everyday?
Yes. Brush twice a day with Colgate Total and you'll know your teeth are cleaner and your breath will be fresher around the clock.
Does Colgate Total contain fluoride?
Yes. In addition to protecting against plaque, tartar build-up, gingivitis, and bad breath, all Colgate Total toothpastes contain fluoride to strengthen teeth and provide cavity protection.
Colgate Total is:
Clinically proven to provide a more effective level of plaque control than a regular toothpaste; clinically proven to limit harmful bacteria build up; clinically proven to effectively protect against caries with its fluoride content (1450 ppm).