BEIT10000 James White Drinks

James White Drinks Beet It Sport Shot - 70ml

  • The SPORT shot was developed specifically for the elite and sub-elite sporting world, and is currently being used by many athletes including international rugby, premier league football and UCI Pro Tour cycling teams, as well as the GB, Australian, Canadian, US, Dutch and New Zealand Olympic teams.
  • James White Drinks Beet It Sport Shot is a 70ml shot with a similar blend of concentrated beetroot juice (98%) cut with concentrated lemon juice (2%)


Product Description

  • This is equivalent to around 400ml of single strength juice, and provides the maximum intake of nitrate in the smallest volume of liquid possible
  • The SPORT shot contains 0.4g natural dietary nitrate per shot - a 33% increase on the Organic version
  • As well as being entirely natural, the SPORT shot is cut with lemon juice, which reduces the taste of beetroot making it more palatable for those that do not favour the taste (it can also be diluted to consume).
  • This is why it is preferred by elite athletes as a quick and easy-to-take shot


Beetroot juice (98%), lemon juice (2%)


About James White Drinks
Over at White's Fruit farm, we have been making fruit juices for over 22 years, which means we have masses of experience when it comes to knowing exactly what to do to make a high quality juice.

Since 1991 we've been based on our small farm in Ashbocking, just north of Ipswich. Originally a cider factory, Lawrence Mallinson bought the assets to James White and began to explore a love of freshly pressed apple juices. Originally one of the founders of New Convent Garden Soup, Lawrence has a knack for dreaming-up and creating new and exciting flavours. As a result, we now not only offer the best quality range of classic English apple juices, but also an extensive portfolio of very different brands. This includes a Soil Association-certified range of organic fruit and vegetable juices; our world-famous spiced tomato juice (Big Tom); the grandfather - or Great Uncle - of the brands (Great Uncle Cornelius juices); an exciting and fun range of freshly pressed juices (Manic Organics); a fabulous and rather extensive selection of (Thorncroft) cordials; and last, but by no means least, our best-selling brand of beetroot juice: Beet IT!

We have amassed a large number of awards and accolades, but our Royal Warrant is by far the most widely-known. In 2002 Big Tom was singled out and awarded the Royal Warrant by HM Queen Elizabeth II and we hope that everyone finds it just as tasty!

We believe that fresh and natural juices taste so good, which is why we don't mess around with them! You won't find anything un-natural in any of our products, and that's a promise!


Contains 0.4g natural dietary nitrate, equivalent to c 0.5l beetroot juice 100% natural beetroot and lemon juice.
The power of NO (Nitric Oxide).
One of your 5-a-day.
Used worldwide for sports research.

About Brand

Makers of brilliant non-alcoholic juices and cordials. Straight from White's Fruit Farm in Suffolk come some of the finest fresh pressed juices in the world. There's a James White juice for everyone and any occasion.

Discover and enjoy delicious natural drinks including English apple juice, Big Tom Bloody Mary mixer, Beet It organic beetroot juice, Great Uncle Cornelius' Finest Spiced Ginger and Manic Organic juices.

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James White Drinks

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Expected Despatch By 25/10/2016
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