- It contains no artificial colourings, flavourings, sweeteners or preservatives
- Instead, we use natural ingredients
- Real fennel and real lemons, for example.
Kingfisher is available in 7 great varieties including ‘With Fluoride’ and ‘Fluoride-Free’ versions.
Kingfisher isn’t tested on animals and contains no animal products whatsoever
- It is GM-free, Halal and Kosher.
- Kingfisher Natural Toothpaste is the UK’s leading brand of natural toothpaste
We started making Kingfisher Natural Toothpaste in 1988.
Richard Austin, Kingfisher’s founder and proprietor (and the guy who replies to your
e-mails) started one of the UK’s first wholefood shops in 1976. From behind the counter he came to the conclusion that people would want to buy toothpaste that didn’t rely on artificial colourings, flavourings, sweeteners and preservatives to do its job (after all every time you brush your teeth some of the toothpaste you use is absorbed into your teeth and gums).
But getting it made wasn’t easy. Finally, when it was possible to manufacture a toothpaste that met Richard’s strict requirements, it was launched at the 1988 Homeopathic Conference (Richard’s partner, Annie, is a homeopath).
Happily, people liked it straight away and many have been using Kingfisher ever since.
With all Kingfisher’s ingredients listed on its packaging right from the start, the first flavour, Fennel, was such a success that we went on to introduce more flavours and varieties.
Today, Kingfisher retains its position as the UK’s leading natural toothpaste.
Kingfisher was the first natural toothpaste to receive the important approval of the British Dental Health Foundation.
The BDHF recommend Kingfisher as an effective way to help keep teeth and gums clean and healthy and help prevent tooth decay. They recognise it as a valuable aid to achieving good oral health.
We proudly display our BDHF approval on each and every Kingfisher tube and box you see today. It proves that toothpaste can be natural and effective.
Kingfisher Natural Toothpaste has never been tested on animals and we’ve been a cruelty-free product from the beginning. We have gone on record as stating that we would cease trading rather than comply with any compulsory testing regulations.
No animals whatsoever are harmed in the production of our toothpastes.
In fact, we’re delighted to say, Kingfisher has recently been named PETA’s Best Cruelty-free Toiletries and Beauty Product.
Kingfisher Natural Toothpaste