Crispy Rice Bites is Nature's Path UK's first foray away from the breakfast table into the world of on-the-go snacking and kids' lunchboxes.
Working closely with Coeliac UK we identified that this is yet another high profile food category where young coeliacs often feel overlooked and ignored.
A series of UK research groups in 2011 highlighted to us just how frustrated young coeliacs and their parents feel about the current dearth of real choice in the marketplace. Today's offerings are perceived as small, dry and crumbly and devoid of appetite appeal.
Our goal is to bring fun tasting treats & everyday appeal into the 'free-from' snacking arena
5 out of 5
By Nanny duck | Posted on: 14/03/2013
Lovely crispy bites. Perfect with a cup of tea