Like the ancient bas-reliefs that inspire the advertising for the fragrance, amber has been stripped of its original classical context and elevated by the ultra-feminine may rose to a place of new beauty.
The mood of those modern statues, like that of the fragrance, can be read as a metaphysical urge to transcend the speed and pressures of modern life, to a place of contemplation and reflection.
Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, luggage and hats), founded by Mario Prada. The label is referred to by some people as a status symbol.
Prada S.p.A. 2009