Max Factor Mascara False Lash Effect 24-Hour Black - 13.1ml

And you get dramatic looking, smudge-resistant lashes that keep on fluttering.

Max Factor is known as “the make-up of make-up artists”. Mr Max Factor himself was responsible for countless cosmetic innovations – from the first full-face foundation to false eyelashes – and defined the 'look' for generations. The glamorous looks Max Factor created for Hollywood screen goddesses defined the concept of beauty in the 20th Century and were copied by women all over the world.

During his Hollywood heyday, he created some of the most influential film star looks, including Rosebud Lips and the Cupid’s Bow lipstick style in the Twenties; Hunter’s Bow lips for Joan Crawford in the Thirties; and the first ever false eyelashes, for silent film star, Phyllis Haver. The huge impact of these styles, coupled with the stars’ endorsement, created glamorous beauty looks that every woman wanted to emulate.

Not only was Max Factor the creator of cosmetic products, he developed numerous make-up techniques – both for movie special effects and beauty looks. This expertise in original make-up techniques for the world of beauty evolved and developed throughout the years. The principle of instilling product knowledge and application techniques to beauty consultants continues today.

Tips:
Ramp up the drama. Make a statement with a traffic stopping eye-look Apply Smoky Eye Effect Eyeshadow in a colour that really brings out your eyes.
Brown eyes blaze with purple, green glow with dark brown and blue eyes sparkle with ‘deep grey’.
Using the double-ended applicator, blend the lighter end over your eyelid and finish by applying the darker end along the lash line and into the crease of your eye.
To intensify the look even more, sweep the darker shade underneath your lower lashes and wing it out dramatically at the corners.
Then finish your look with New 24 from False Lash Effect. Just one application gives you bold volume for up to 24 hours and dramatic unstoppable lashes that last lighter end over your eyelid and finish by applying the darker end along the lash line and into the crease of your eye.
To intensify the look even more, sweep the darker shade underneath your lower lashes and wing it out dramatically at the corners.
Then finish your look with New 24 from False Lash Effect. Just one application gives you bold, dramatic unstoppable lashes that last up to 24 hours.