Nestle Force Wheat Flakes-375g

A force to be reckoned with...

Families have been enjoying the wholesome, delicious toasted wheat flakes of FORCE for over a hundred years. Introduced to the UK in 1902, FORCE was the first ready to eat breakfast cereal and, despite many entrants to the cereal category over the years, FORCE has continued to enjoy pride of place on British breakfast tables from generation to generation.

FORCE not only celebrates a long history but also a very British one. The wheat for FORCE flakes is grown and harvested from farms around Britain before going to the FORCE factory on the Wirral. The wheat is cooked to our unique recipe and flaked, before it is lightly toasted to ensure the delicious taste that generations have grown to love.

Sunny Jim was 'born' in 1903 and with his distinctive wig soon became a nationally known character after whom so many people over the years have been nicknamed. FORCE has changed its look several times during the last century...but, whilst the packaging has changed, it still has the same great taste.

May Contain: Nuts

Whole Grain Wheat (93%),Sugar ,Barley Malt Extract ,Salt

Nestlé breakfast cereals are manufactured by Cereal Partners – a joint venture between Nestlé and General Mills.

"Breakfast like a king, lunch like a prince and dine like a pauper." Like most proverbs, this one holds more than a grain of truth. Breakfast is arguably the most important meal of the day. It is a time when we 'break the fast' of the night, which can be anything up to 10 or 12 hours. First thing in the morning our bodies have low energy reserves and breakfast helps to replenish these and to fuel us through the morning. In addition to the nutritional benefits of breakfast, evidence suggests that this important meal provides a number of other benefits to give us the best start to the day. An amazing 72% of all breakfasts in the UK feature ready–to–eat cereals.