Percol Fairtrade Organic Columbia Ground Coffee-250g

Let's think about what makes great coffee. First put on your fine wine hat and consider how quality wines with real character tend to come from small family run vineyards.

Now you'll begin to see why Percol is so different to other coffees. For a start we don't source our beans from large commercial estates; instead we search out small plantations in different regions of Central and Southern America, often run by the indigenous population and benefiting from natural soil enrichment and microclimates that allow the coffee to develop its full, natural character. Where possible we choose Fairtrade coffee beans and buy from organic growers who carefully hand pick the red cherries just when they are ripe and perfect for harvesting.

Like wine, coffee oxidizes so we use sophisticated processing methods from roasting to packing to ensure that the beans do not come into contact withe oxygen. Little wonder then, that Percol produces some of the best tasting coffees you can buy.

The experts think so too; since 2002 Percol has won 27 industry awards.

As you approach Bogota from 30,000ft up you'll notice that Colombia sits at the gateway to South America. Colombia is a land of extremes; from Cartagena to Bogota the coffee adventurer will experience a real diversity of culture and beauty.

For a start, it has opposing Atlantic and Pacific coasts - and it seems like the weather regularly tries to empty these two oceans over the rainforests. Which must be good for the plants (and arabica coffee) - Colombia has over 130,000 species, including Victoria Amazonica - a giant water lily with pads that can support the weight of anything from a poisoned dart frog to a small child.

Bogota is fast and elegant, a heady mix of futuristic architecture, colonial style, and hot-blooded everything. This is the capital of coffee and it runs in the veins of the people.