PGHB13093
| Product Description |
Lash Lift mascara is a new lifting mascara with a weightless formula that lifts lashes up to 50%* for a beautiful, open, wide-awake look. Lash Lift works by lifting the lashes away from the eyes and up towards the brow bone, instantly transforming your eyes so that they appear larger and more vibrant.
Weightless mascara formula helps prevent lashes from being weighed down.
The lifting brush lifts lashes and delivers the optimal amount of mascara.
Easy, controlled application with a smooth, even coat of mascara flowing down each lash from root to tip.
Flexible polymers hold lift.
Smudge-proof for a radiant look that lasts.
*On average
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| Review |
Max Factor is known as “the make-up of make-up artists”. Mr Max Factor himself was responsible for countless cosmetic innovations – from the first full-face foundation to false eyelashes – and defined the 'look' for generations. The glamorous looks Max Factor created for Hollywood screen goddesses defined the concept of beauty in the 20th Century and were copied by women all over the world.
During his Hollywood heyday, he created some of the most influential film star looks, including Rosebud Lips and the Cupid’s Bow lipstick style in the Twenties; Hunter’s Bow lips for Joan Crawford in the Thirties; and the first ever false eyelashes, for silent film star, Phyllis Haver. The huge impact of these styles, coupled with the stars’ endorsement, created glamorous beauty looks that every woman wanted to emulate.
Not only was Max Factor the creator of cosmetic products, he developed numerous make-up techniques – both for movie special effects and beauty looks. This expertise in original make-up techniques for the world of beauty evolved and developed throughout the years. The principle of instilling product knowledge and application techniques to beauty consultants continues today.
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Procter & Gamble
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