PGHB13542
| Product Description |
Finding a high impact volumising mascara that doesn’t leave your lashes looking clumpy and clogged can be a challenge. Masterpiece Max Mascara is the next generation of mascara. It delivers bold, thick lashes with up to 400% volume* but defines and smoothes at the same time for a surprisingly, sleek effect.
One swipe of its high tech IFX brush gives a chic, catwalk finish in seconds – no wonder its was the official mascara of Milan Fashion Week! For beautifully framed eyes check out Masterpiece Mascara, also available as Waterproof.
* vs. bare lashes
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| © CopyRight |
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© Procter & Gamble
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| More |
Max Factor is known as “the make-up of make-up artists”. Mr Max Factor himself was responsible for countless cosmetic innovations – from the first full-face foundation to false eyelashes – and defined the 'look' for generations. The glamorous looks Max Factor created for Hollywood screen goddesses defined the concept of beauty in the 20th Century and were copied by women all over the world.
During his Hollywood heyday, he created some of the most influential film star looks, including Rosebud Lips and the Cupid’s Bow lipstick style in the Twenties; Hunter’s Bow lips for Joan Crawford in the Thirties; and the first ever false eyelashes, for silent film star, Phyllis Haver. The huge impact of these styles, coupled with the stars’ endorsement, created glamorous beauty looks that every woman wanted to emulate.
Not only was Max Factor the creator of cosmetic products, he developed numerous make-up techniques – both for movie special effects and beauty looks. This expertise in original make-up techniques for the world of beauty evolved and developed throughout the years. The principle of instilling product knowledge and application techniques to beauty consultants continues today.
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