PGHB13554
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As well as providing the basis for beauty, effective cleansing can actually improve the quality our skin, enhancing its radiance and keeping it younger looking. The surface of our skin is covered with an intricate pattern of grooves with openings leading to sweat and sebum producing glands. These grooves and pores are a perfect environment for dirt and grime which can lead to blockage and impair both the function and appearance of that skin.
It does not take long for clean skin to become dirty again. Sweat and sebum are constantly being produced and the natural process of skin renewal results in dead cells becoming loose, and eventually completely detached, leaving debris on the surface of the skin.
Add to these natural processes the external materials that are found on the skin, such as dust and atmospheric pollution, as well as the ingredients of cosmetics, it is easy to understand the importance of regular, thorough cleansing.
These residues not only mar the appearance of our skin; they can also interfere with the absorption of beneficial moisturising ingredients and may even cause skin problems if they block pores. Effective cleansing therefore improves both the look and quality of our skin.
The result of poor cleansing, whether it is ‘over cleansing’ or ‘under cleansing', can be to disturb the natural balance of the skin. Products that are hash to our skin can remove its natural oils, causing it to become dry.
Other products may be much milder but can leave behind oily residues that can interfere with the process of cell shedding on the surface of the skin and can lead to blocked pores.
Olay cleansers have been designed to help maintain the balance and structure of the skin while effectively removing the residues, which make it dirty. Daily Facials are the latest cleansing innovation from Olay. These lathering daily cleansing cloths work with water to provide breakthrough cleansing with excellent skin conditioning. The result is a unique facial cleansing product that leaves skin feeling clean and smooth, without dryness, tightness or stickiness, and is a pleasure to use. This breakthrough cleansing cloth technology is also available in Olay Total Effects Daily Cleansing Treatments.
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Procter & Gamble
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