We're a new, independent company formed in 2010 by serial entrepreneur Gavin Edley.
After drinking regular tea for a number of years, Gavin – being a big fan of exercise and fitness - began to move onto beverages that delivered even greater health benefits – herbal, black, green, white, and oolong teas.
But the only tea that delivered something he could actually 'feel' after he drank it, was Matcha green tea.
The benefits of increased mental stimulation and a sense of relaxation and calm became immediately apparent in his workouts and in everyday life. When he drank Matcha, he felt more 'complete' and focused in general – just minutes after consuming it.
Realising the massive physiological benefits of drinking Matcha, and knowing how popular the drink already is in Japan and North America, he set out to introduce the 'Matcha experience' to the UK and the rest of the World.
Vitalife have since developed into one of the leading brands for matcha, with a focus on quality and competitive prices for this premium beverage.