Mixed seeds (sunflower, pumpkin, sesame, poppy, dehulled hemp) (50%), dried fruit (apricots, dates) (20%), carob topping (sugar, vegetable fat, soya, carob, emulsifier: sunflower lecithin) (15%), golden syrup, raw cane sugar, vegetable oil, rice flour.
Free From: Gluten, Wheat, Egg, Yeast, Preservatives, Additives, Artificial Colours. Ingredients: Contains sesame and soya. Product: May contain traces of nuts, peanuts and dairy.
Description per 50g bar per 100g
Energy -kcal 261 523
-kJ 1,090 2,180
Protein 8.7 17.4
Carbohydrate 16.8 33.5
of which sugars 15.0 30.0
Fat 17.8 35.5
of which saturates 5.0 10.0
mono-saturates 4.9 9.7
poly-unsaturates 7.1 14.1
Fibre 3.1 6.1
Sodium <0.1g <0.1g
Wholebake was founded in 1984 by Stephen Jones and Jennifer Gibson who, after many years in both the retail and wholesale Wholefood Trade, found that was nearly impossible to buy good quality, healthy ready-to-eat food anywhere. Seeing the potential of this market, they started to produce such food in the kitchen of their farmhouse and sold it locally through Health Food Shops and local supermarkets.
Initially this consisted of frozen Ready Meals. Encouraged by the response, a range of Wholefood pies and pasties were soon added to the range. A barn adjoining the house was soon converted to provide the extra capacity needed to cope with the demand.
By 1987 they had again run out of capacity and purchased premises in Corwen. With the extra facilities at the new premises, a new product was born - the Apricot & Apple Slice. With a shelf life of three weeks these slices were distributed far more widely and proved to be so popular that soon other flavours were added.